News Broadcasting
CNN.com launches new website for Asia
CNN’s first web site to be produced and edited from Asia launched on Tuesday. CNN.com Asia features in-depth stories from across the Asia Pacific and top world news stories that impact on the region. Using the latest technology, the site will also feature multi-media elements to bring more news from the region to online users.
“This new Asian web site is an integral part of CNN’s global strategy to offer consumers more regionally relevant news content on television and the web. Our Hong Kong production centre is pioneering the way for CNN’s worldwide vision for a more integrated news service, capitalising on the potential of media convergence,” said Chris Cramer, president CNN international networks.
An extra 30 international journalists are now employed to work out of CNN’s integrated newsroom in Hong Kong, with the regional headquarters now consisting of a total of 85 television and web journalists.
The new site offers a comprehensive and focused service for Internet users in Asia and those wanting to know more about the region. CNN.com Asia includes five main sections: Australia/Pacific, Central Asia, South Asia, East Asia, South East Asia plus special sections on business, technology, weather and travel.
CNN.com Asia is the second English-language site developed by CNN.com specifically for the international market; the online news provider launched a European version in September 2000. CNN.com also operates eight local-language news sites and two local-language headline news services, including Japanese (CNN.co.jp), Chinese (CNN.com/Chinese) and Korean (CNN.com/Korean).
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
