News Broadcasting
CNN claims top spot in the list of business decision makers across Asia-Pacific
MUMBAI: CNN attracts more business travelers and high income earners (personal monthly income of more than US $8,000 per month) than any other channel and more than all other news/business channels combined, states the latest findings of Pan Asian Cross Media Survey.
Conducted by Synovate, the full-year survey results (July ’04- June ’05) further reveal that each day 59 per cent of those tuning in to watch CNN are ‘exclusive viewers’, meaning they watch no other news/business channel, while online CNN.com is visited by 64 per cent more PAX respondents across a month than the next largest broadcaster or publisher’s website.
The survey also indicates that CNN also attracts more business travelers and high income earners (personal monthly income of more than US $8,000 per month) than any other channel and more than all other news/business channels combined.
The television audiences continue to grow; the channel posted the largest year on year gain in audience size of any channel, meaning more than 1.4 million more viewers tune in to CNN each month compared to the same period last year. The survey also indicates that the growth in CNN audiences across all demographic groups, informs an official release.
CNN continues to outpace its nearest rivals across all measurements, with more than half a million more monthly viewers than all other news/business channels combined.
“Our continued growth results in part from our commitment to consistently provide quality programming. In addition to our distinctive breaking news coverage of events such as the south Asian tsunami, landmark programming initiatives over the twelve months of the PAX research have included the CNN Connects live debates from around the world and CNN Presents documentaries featuring award winning filmmakers tackling some of the toughest issues” said Turner International Asia Pacific Ltd CNN advertising sales vice-president William Hsu.
“These are once again very encouraging results, indicating CNN’s continued relevance and appeal across a range of markers. CNN has experienced a period of sustained audience growth spanning the past seven quarters, with its roots in almost all markets. This increase in popularity also extends across all the main PAX demographic groups, with monthly viewer totals up 41 per cent year-on-year among Affluent Adults, 49 per cent among Business Decision Makers, and 61 per cent among Top Management,” said Turner International Asia Pacific Ltd. research vice-president Duncan Morris.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
