DTH
CNBCTV18 says Dish TV India-Videocon d2h deal nearing closure
MUMBAI: The two companies reportedly involved have denied that they are in any talks for a merger.
But the news that they are courting each other keeps resurfacing again and again.
And it has done once more.
This time it’s CNBCTV18 which yesterday reported that Dish TV India is in the final stages of acquiring Videocon d2h to create India’s largest direct to home (DTH) television company with a humungous 45 per cent market share.
The financial news channel, quoting sources, stated that the swap ratio is expected to be 4:5; that Videocon d2h shareholders will get four shares of Dish TV India for every five shares of Videoncon d2h. Quoting sources it further said that the deal is likely to be a cash and share-swap one which will be used by the promoter Dhoot family to pay off the lenders of the debt-laden Videocon group, who have been questioning its ability to service its debt.
The deal values Videocon d2h at Rs 8,000 crore (more than its current valuation of Rs 6,500 crore), even as Dish TV value is valued at Rs 10,000 crore, reported both CNBCTV18 and moneycontrol.com.
Again no denial or confirmation of the merger conversation was available to indiantelevision.com at the time of writing.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
