News Broadcasting
CNBCTV18.com launches new series ‘Front Runners’
MUMBAI: CNBCTV18.com, India’s leading business website under Network18 Digital, introduces ‘Front Runners’, a new series that features some of India's top CXOs who reveal how they marshal their athletic self-discipline into assessing and resolving a raft of issues in the workplace. In addition to exploring their fitness mantras and regimes, the show will dive into their lives, allowing audiences an exclusive peek into how these industry stalwarts are able to strike the perfect balance between their professional and personal lives.
Frontrunners also uncovers how these corporate honchos discovered the joy of running that helped them impact and improve their businesses. The show features prominent names such as Rajat Khurana, Managing Director, ASICS INDIA; Karthik Raman, Chief Marketing Officer and Head – Strategy, and Products, IDBI Federal Life Insurance; Siddharth Banerjee, Global Sales Organisation, Facebook India; Avinash Pant, Director, Marketing, Red Bull India; Sudhanshu Vats, Group CEO, Viacom18; and Rashesh Shah, Chairman, and CEO, Edelweiss Financial Services.
All these corporate personalities embody success in their line of work. Their stories about leading disciplined lifestyles to stay efficient, and in turn, be more productive at work are proof that there is a co-relation between a physically-fit chief running a financially-fit company.
Timed to release prior to the Mumbai marathon, the show is hosted by Shibani Gharat, anchor and senior producer at CNBC-TV18, a fitness enthusiast herself who is an avid marathon runner.
CNBC-TV18 anchor and senior producer Shibani Gharat said, “Today’s CXOs must be ‘fit for purpose’, which increasingly means being fit. Besides keeping you fit, running is a great sanity saver. Whenever you step out to run, as you hit the road, you feel that it brings you mental clarity and leaves you energized through the day. Plus, it is one activity that you can manage anywhere; even with your erratic schedule and travel. Hence, we are seeing a spike in CXOs indulge in running marathons along with managing marathon meetings, and speaking about personal bests and quarterly figures in the same breath.”
CNBCTV18.com business head Ranjita Sehgal said, “Staying fit is an integral part of everyone’s lives. The stress of the boardroom needs to be balanced and relieved with health and fitness activities outdoors. We have chosen a few boardroom warriors who are regular athletes as well. Our newest series, Front Runners helps you see the balance between the relationship of business mantras and fitness rituals. The series is airing across all CNBC-TV18’s digital and social media platforms. ASICS, the partnering brand, will be taking the Joy of Running narrative to the influential and aspirational audience of CNBC-TV 18 across digital and television.”
In a bid to further promote the need to live a healthy and fit life, the show has partnered with ASICS India and features their initiative ‘Joy of Running’ that inspires people to run simply for the joy of it and inculcate a healthy lifestyle.
ASICS India marketing head Gautam Raheja comments, “In a bid to take our 10-year association with the Mumbai Marathon forward, we felt Front Runners was apt to demonstrate our commitment towards the sport of running. Showcasing stories of c-suite executives who run a successful business using running as a catalyst was an ideal fit for our brand's narrative. Choosing CNBCTV18.com was an obvious choice as it provides the right audience for our brand. ASICS strongly believes in the Joy of Running and this campaign encapsulated the message very well.”
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
