News Broadcasting
CNBC’s international channel titled South Asia World
NEW DELHI: Publicly traded Television Eighteen’s proposed international channel is to be called South Asia World (SAW). It would be formally launched sometime in December, around the time when a Hindi business news channel too would debut.
According to broadcasting industry sources, the name SAW, which is undergoing test beaming at the moment, was coined, as the target audience would mostly comprise people of South Asian origin.
The proposed international channel will be uplinked from Delhi, while the uplinking base of the on-air business channel, CNBC TV18, would now be shifted to Mumbai.
The international channel’s programming and packaging, according to the sources, would be different as it would contain lot of entertainment-based news and some lifestyle shows too.
The channel would also have a fairly sizeable amount of news originating from the UK and the US, which would be done out of the New York studio, at present being readied. The name of the Hindi business news channel, however, hasn’t been decided yet as the chosen advertising agency, Lowe, is to get back to the company with a branding plan for the channel.
It has also not been decided what would be the modality for the involvement of CNBC Asia, the current partner of Television Eighteen Ltd.
“Television Eighteen is awaiting announcements of amendments to the uplinking norms for news channels that the government had said is being looked into,” an industry source says.
Earlier, the government had said that the information and broadcasting ministry is contemplating some changes in the uplink norms for news channel, which were likely to be completed by 31 October.
With two proposed channels from the Television Eighteen stable slated for a December launch, it’s action time for the company that has been registering steady growth. The company’s stock closed the day on the Bombay Stock Exchange at Rs 154.30, gaining 1.65 per cent.
The TV-18 group clocked revenues of Rs 169.42 million in the first quarter of FY 2005 ended 30 June 2004. The operating profit stood at Rs 86.37 million, while net profit recorded Rs 62.09 million (excluding forex gains/losses and deferred tax adjustment).
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
