News Broadcasting
CNBC-TV18’s ‘Kiska Brand Bajega’ to feature musician Amit Trivedi in its next episode
MUMBAI: Network18’s English business news channel CNBC-TV18 is all set to feature music composer Amit Trivedi in its next episode of ‘Kiska Brand Bajega’. The channel had featured Bollywood actor and singer Ayushmann Khurrana in the inaugural episode of ‘Kiska Brand Bajega’ season 2.
The informal chat will see him talk about his journey and how he’s built a certain brand image in the industry. This will be followed by a panel discussion with experts who will share their industry perspective on brands and their strategies.
Some of the other stalwarts will be seen in the upcoming episodes are Jacquline Fernandes, Vidya Balan, Rohit Sharma and many more as we find out the formula behind their super hit brand journey.
The first season successfully garnered appreciation having featured renowned celebrities. The show pulled a wide set of audiences as it depicted the success stories of the most-recognised names and brands of the industry.
The second season of ‘Kiska Brand Bajega’ promises to showcase the inspiring stories of managing directors and C-suite experts/professionals from prominent brands across diverse industries by presenting a comprehensive intellectual experience, entertainment along with a deep dive into the world of brands.
CNBC-TV18 managing director Shereen Bhan states: “After a very promising season one, we bring back, a one-of-a-kind show that uncovers the journey of some of India's Biggest Celebrity Brands with sharp insight on marketing, communication and digital strategies.”
“The show brings together marquee Indian biggest celebrities like Ayushmann Khurrana, Rohit Sharma, Vidya Balan and many more with India’s biggest marketers to share their strategy for success. An interactive, engaging format, with a live studio audience, the show is fresh, fun and distinct,” she adds.
Industry veterans participating in the second season include, the likes of Shailesh Haribhakti, Chairman of Board, Blue Star Ltd, Ravi Santhanam, CMO, HDFC Bank, Asha Kharga, EVP & Group CMO, Axis Bank & Director on Board, Freecharge, Sujit Ganguli, CMO, ICICI Bank, Jatin Modi, Founder, Frog Ideas, Anurag Sachdeva, Director – India & South East Asia, Rovio Entertainment Ltd along with others.
The show has been conceptualised by the Business of Ideas. The season one ‘Kiska Brand Bajega’ witnessed personalities such as Madhavan Menon, Chairman & MD, Thomas Cook, Aparna Acharekar, Programming Head, Zee5, renowned screen, and stage personalities such as Boman Irani & Atul Khatri.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
