News Broadcasting
CNBC-TV18 launches ad campaign and claims to establish its dominance on budget day
Mumbai: CNBC-TV18, an English business news channel, has launched an engaging print ad to establish the CNBC-TV18 claims leadership and dominance on budget day.
In a front-page ad in The Economic Times, CNBC-TV18 claims that the business news channel showcased a massive lead over its nearest competitor on budget day (July 23). With an edgy visual and copy, the ad reiterates CNBC-TV18’s unbeaten position in the English business news genre.
A press release issued by the channel states that, according to the latest BARC data, CNBC-TV18 captured a remarkable 91.2 per cent market share on budget day. (Source: BARC India | Market: India | Target Group: 22+ AB M | During FM’s Speech, 23rd July (11:00 AM – 12:30 PM) Week 30, 2024 | 2 Channels considered)
The channel has also stated that “In its 25th year, CNBC-TV18 put together innovative and standout coverage of the Union Budget post-elections under the theme of “Go for Growth”. The channel captured diverse expectations and recommendations from various sectors and industries to the finance ministry, reflecting the current economic climate and identifying the key issues the government needs to address with shows such as the Budget Countdown series and Budget Townhall.”
The channel’s power-packed performance and programming are helmed by a stellar line-up of anchors such as Shereen Bhan, Latha Venkatesh, Prashant Nair, Sonia Shenoy, Surabhi Upadhyay, Nigel D’Souza and Parikshit Luthra. CNBC-TV18 also launched the Budget Buddy, an AI-powered tool that simplifies union budget jargon and concepts.
CNBC-TV18 has further claimed that the nation’s Budget Headquarters, CNBC-TV18 always endeavours to capture the expectations of the common citizen from the Budget, thus reflecting the nation’s sentiments. The ‘CNBC-TV18 Budget Box – Share Your Budget Wishlist for the FM’ initiative by the channel, furthered this endeavour by providing a platform for citizens to express their hopes for Budget 2024 from the FM, with this Budget Box having travelled to multiple locations in Mumbai and Delhi across leading malls, PVR cinema halls, colleges and convenience stores to engage viewers in real-time. The Budget Box was also available virtually on the CNBC-TV18 website to allow social media followers to share their wishlist for the Budget.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
