News Broadcasting
CNBC-TV18 launches a sub-brand ‘Next Gen’
Mumbai: CNBC-TV18, India’s leading business news channel, is expanding its brand reach and aims to be the voice of GenZ-ers, who are set to have significant purchasing power and decision-making abilities in the future. The channel launched a sub-brand named CNBC-TV18 Next Gen, the “Voice of a New Generation, with the credibility of CNBC-TV18.” The platform highlights its objective of providing information and inspiration to the new generation of India who are poised to become future decision-makers.
The launch of CNBC-TV18 Next Gen marks the first time a mainstream media house has dedicated a platform for GenZ, which was introduced with a grand virtual launch on 6 April 2023. The launch featured a unique Instagram Live Marathon, with several lifestyle influencers and artists joining Insta live on the new page, followed by Shereen Bhan herself on Insta live for a short take on “Why CNBC-TV18 Next Gen.”
The new platform includes a standalone content platform (cnbctv18.com/next-gen), a dedicated Instagram page, a YouTube playlist, all that will become the GenZ content destination. The sub-brand provides information and inspiration on diverse topics like personal tech, mental health, jobs and career, and lifestyle and travel, among others. The virtual launch featured several influencers, including fashion influencer Ritvi Shah, NRI lifestyle influencer Shivani Bafna, content creator Niki Mehra Madan and mental health advocate, Roshni Chopra, The Yellow Diary lead singer Rajan Batra, personal tech expert Tejas Patil, and Olympic Gold medallist Abhinav Bindra.
CNBC-TV18 managing editor Shereen Bhan said, “CNBC-TV18 has stood for providing credible, actionable information for its viewers for over two decades. As India ushers in an era of new savers and investors, CNBTV18 is ready to be a one-stop destination to address the needs of the young aspirational Indian. From personal finance & investing to tech & entrepreneurship, careers, gadgets, travel, food, and fashion, our brand-new offering, “CNBC-TV18 Next Gen, is dedicated to the young Indian.”
Network18 CEO business news Smriti Mehra said, “As per recent surveys, the younger generation under the age of 25, or GenZ, is going to have the highest purchasing power. Also, 75 per cent of the GenZ are going to prefer a better quality of life and work-life balance over money in the bank. CNBC-TV18, in its two decades of legacy, has always elevated the lifestyles and aspirations of its viewers and we are committed to doing the same for the next generation also. Moreover, as more and more brands target GenZs, CNBC-TV18 Next Gen is a rightly placed sub-brand at the right time for brands to create meaningful content with the credibility of CNBC-TV18 and target this audience base.”
CNBC-TV18 Next Gen represents an exciting new chapter in the evolution of CNBC-TV18, and it will continue to provide the audience with valuable content on topics that cater specially to the GenZ audience.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
