News Broadcasting
CNBC ropes in HSBC as sponsor for on-air and online activity
NEW DELHI: Business news channel CNBC has announced that it has signed HSBC bank as sponsor for the channel.
As per the deal, HSBC will sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific.
As reported by UK-based Media Week, the deal was negotiated through the Exchange and Invention teams at Mindshare Worldwide, London.
HSBC will sponsor 60-second vignettes based around a new 13-part series Alternative Investing, wherein the focus will be at non-traditional investments.
Additionally, bank-sponsored hotboards will air around CNBC’s flagship programme, Squawk Box Europe.
The deal also covers sponsoring of a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments. This page will be supported by 30-second promos running on CNBC.
In Europe, CNBC claims a reach of 110 million homes, 1,400 banks and financial institutions, and hotels.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
