News Broadcasting
CNBC introduces ‘Pehla Kadam’ for new investors
MUMBAI: CNBC Awaaz in association with NSDL and NSE has launched Pehla Kadam, an education initiative for Indian investors keen to invest in the stock market.
The investor education initiative has been divided into three aspects which include a learner’s kit for investors, a website on Pehla Kadam and a weekly show on CNBC Awaaz.
The finance minister P. Chidambaram has unveiled the learner’s kit which will be handed over to every new investor who opens a demat account across the country. The kit contains a guide which answers every query related to investment basics along with insights and information.
The Pehla Kadam website will help Indians to unlock all their queries on investment, while the show on CNBC Awaaz will feature experts from the industry. These experts will simplify investment and educate the first time investor with necessary information about the stock market. The initiative has been sponsored by Reliance Money.
TV18 group CEO Haresh Chawla said, “With CNBC Awaaz’s initiatives for our investors, we now have 60 per cent of the market share in the Hindi business news genre. Through our ‘Pehla Kadam’ initiative, we intend to reach prospective investors across India, who are reluctant about investing in stock markets largely due to lack of knowledge and understanding of the market and fear of risk. As a consumer focused channel, we have taken this initiative to empowering our viewers with information which will help them make intelligent and informed decisions.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
