News Broadcasting
CNBC Asia Pacific appoints Pappas as director of marketing
MUMBAI: The business news and information network CNBC Asia Pacific today announced a new appointment to its management team with Anne Pappas taking on the role of director of marketing, effective 2005 April.
Pappas will be based in Singapore and will be responsible for the network’s marketing strategy throughout the Asia Pacific, informs a media release.
In addition to reviewing the network’s brand strategy, she will be working closely with her colleagues in sales to identify new opportunities for clients.
A marketing professional with international experience in media, business and consumer sectors, she was previously the vice president and international marketing director with TIME magazine based in London.
The official communiqué states that in that role, she managed communications, sales development and audience research efforts for TIME in Asia, Europe, Middle East and Africa.
The official communiqué states that in that role, she managed communications, sales development and audience research efforts for TIME in Asia, Europe, Middle East and Africa.
Prior to her London appointment, Pappas held various regional marketing and promotions roles with TIME magazine in Hong Kong.
She had also held senior marketing appointments at Asiaweek magazine in Hong Kong and the Fairfax-published Business Review Weekly in Australia and Hong Kong.
She will report directly to Adrian New, CNBC Asia Pacific’s senior vice president, advertising sales & marketing. New said, “Anne’s experience will be invaluable to the company’s objective of developing a brand and marketing strategy that will clearly differentiate CNBC in the marketplace and that will provide a framework for all of our corporate initiatives. Anne brings with her great energy and enthusiasm, a superb understanding of media marketing and she will play a vital role as CNBC continues to achieve ever higher levels of growth.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
