iWorld
Cloudnine shows IVF takes a team with #StrongerTogether campaign
MUMBAI: Forget the lone test tube cliché, Cloudnine’s latest IVF campaign reminds us that making a baby today is very much a team sport. Launched ahead of World IVF Day (July 25, 2025), the “#StrongerTogether” initiative by Cloudnine Group of Hospitals reframes fertility not as a solo struggle, but as a shared journey backed by science, support and solidarity.
At the heart of the campaign is the concept of a “Circle of Care”, a multi-specialist approach that brings together fertility experts, obstetricians, neonatologists and paediatricians each stepping in at just the right moment to support families from conception to postnatal care. From the first consultation to the baby’s first cry, the message is clear: nobody walks this road alone.
“Fertility is never a solo act. IVF can feel lonely and overwhelming. But at Cloudnine, no parent walks alone,” said Cloudnine Group of Hospitals chief operating officer Suresh Pandiyan. The campaign highlights real stories that capture the emotional highs and lows of IVF journeys, and how professional care coupled with empathy can make all the difference.
More than a sentimental nod to the emotional side of treatment, the campaign also underscores Cloudnine’s commitment to holistic care. Its IVF centres are designed as one-stop solutions where each specialist is part of a tightly coordinated ecosystem streamlining the process, reducing patient stress, and improving outcomes.
With IVF cases continuing to rise in India, recent estimates suggest a 15–20 per cent annual increase in demand, especially in urban centres Cloudnine’s campaign hits a timely note. The #StrongerTogether tagline becomes more than a social media slogan; it’s a call to normalise the conversation around fertility, break stigma, and celebrate the quiet resilience of IVF families.
In an era where medical treatment is often seen as transactional, Cloudnine’s campaign dares to focus on the human connection. It reminds us that while technology may spark new life, it’s compassion and community that help it grow.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
