Hollywood
Clint Eastwood to direct film on heroic pilot Chesley Sullenberger
MUMBAI: Clint Eastwood will helm Warner Bros. Pictures’ as-yet-untitled drama about the life of Captain Chesley “Sully” Sullenberger, who became an American hero when he landed his disabled jet on the Hudson River,saving the lives of everyone aboard.
Eastwood will direct the film from a screenplay by Todd Komarnicki, based on the book Highest Duty: My Search for What Really Matters, by Sullenberger and Jeffrey Zaslow. The film is being produced by Eastwood and Tim Moore, for Malpaso; Frank Marshall, under the Kennedy/Marshall banner; and Allyn Stewart, for Flashlight Films. Flashlight’s Kipp Nelson and RatPac-Dune’s Steven Mnuchin are serving as executive producers.
Warner Bros. Pictures president, creative development and worldwide production Greg Silverman said, “Simply put, Clint Eastwood is at the top of his game, not to mention a global treasure.On the heels of his extraordinary work in American Sniper, it is tremendously exciting to see him explore the life of another captivating true-life hero.It is also great to be collaborating with Frank Marshall and Allyn Stewart to produce this compelling script by Todd Komarnicki.”
The film will go beyond Sullenberger’s almost impossible and much-heralded achievement of safely landing a jumbo jet on the water, which was captured on video and viewed around the world.But behind the scenes, a drama was unfolding that could have cost him his reputation and his wings.
Sullenberger said, “I am very glad my story is in the hands of gifted storyteller and filmmaker Clint Eastwood, and veteran producers Allyn Stewart and Frank Marshall.The project could not have found a better home than Warner Bros. Pictures. This is truly a dream team.”
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
