e-commerce
Click, cart, commitment: India’s e-shoppers want more than just speed
MUMBAI: Voice-activated shopping? Viral trends driving sales? Welcome to aisle 2030. Blue Dart Express Limited, part of DHL eCommerce, has just dropped the E-Commerce Trends Report 2025, and it’s clear: Indian online shoppers are not just clicking, they’re expecting. From AI-powered assistants to sustainability-first delivery, today’s buyers want tech with trust and purchases that feel purposeful.
Drawing from consumer insights across generations and shopper types, the report explores what’s really pushing the buy button for Indians online. And it’s not just deals or discounts, it’s delivery reliability, eco-credibility, and the seamlessness of a Tiktok-to-checkout experience.
Almost 89 per cent of Indian shoppers want AI-powered features think virtual try-ons, voice-based product search, and digital shopping assistants. And this isn’t wishful thinking 64 per cent are already shopping hands-free. AI isn’t a futuristic add-on anymore; it’s becoming the new filter on the retail lens.
Forget browsers. 84 per cent of Indian consumers have already made a purchase via social media, and a whopping 90 per cent say Instagram, Facebook and Youtube could be their primary shopping destinations by 2030. Influencers are doing more than trending dances 93 per cent of Indian buyers say social buzz shapes what lands in their carts.
Cart abandonment isn’t about indecision, it’s about expectation. 80 per cent of shoppers say they’ll cancel a purchase if their preferred delivery option isn’t available. And if the returns process doesn’t match expectations? Another 81 per cent walk away. Even trust in the courier matters: over half (54 per cent) won’t buy from retailers with unreliable logistics partners. In e-commerce, convenience is king and logistics is the throne.
Sustainability is no longer a bonus, it’s a baseline. 82 per cent of shoppers now weigh eco-friendliness before clicking “buy.” Whether it’s over packaging waste or carbon-heavy delivery, 59 per cent have ditched carts due to sustainability concerns. Plus, 52 per cent say they’re opting for pre-owned goods, and 81 per cent are open to recycling or buy-back schemes.
“Convenience, choice and control are non-negotiable,” said Blue Dart managing director Balfour Manuel. “Despite digital leaps, delivery and returns remain the heartbeat of consumer experience. Brands must evolve beyond tech towards transparency, purpose and seamless execution.”
As AI reshapes interfaces, social media morphs into shopping malls, and sustainability steers decisions, this report offers a sneak peek into the shopper of tomorrow. Retailers that listen closely and deliver boldly may just turn browsing into belonging.
Because in 2025, a smooth checkout isn’t enough. Shoppers want a story, a stance and same-day delivery.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
