iWorld
CleverTap recognised as the 2023 best overall marketing automation company
Mumbai: CleverTap, the all-in-one engagement platform was recognised as the 2023 best overall marketing automation company at the sixth edition of the MarTech Breakthrough Awards. The award recognises the most innovative companies, technologies, and products within global advertising, sales, and MarTech. Winning this award highlights CleverTap’s dedication towards innovation within the Marketing Automation space; enabling brands to drive customer engagement with its all-in-one engagement platform. CleverTap’s solutions help brands maximize customer lifetime value by creating real-time, personalised experiences at scale.
Meeting the demands of the modern MarTech industry requires a very high degree of automation. CleverTap sifts through vast datasets to drive targeted customer engagement through automated segments, advanced analytics, actionable intelligence, and omnichannel experiences. CleverTap has made concerted efforts towards decreasing any campaign’s dependence on manual intervention. It helps brands scale experimentation and personalization to optimize campaigns at scale. Powered by TesseractDB – an innovative database enabling speed and scalability, the all-in-one platform enables over 2000 businesses to automate their marketing campaigns, and enhance product experiences through continuous granular experimentation and optimisation. Not just that, the product has demonstrated the ability to drive customer engagement and retention, leading to a positive impact on business growth by empowering brands to maximize customer lifetime value.
CleverTap extends a huge thank you to customers, partners, and the committed team members who contributed to the development of our product; ultimately paving the way for the success that brought this award.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
