Cable TV
Cisco Video Technologies India bullish on growth in phase III & IV of cable TV digitisation
KOLKATA: Cisco Video Technologies India, an information technology (IT) company, which had garnered a market share of around 51 per cent in the first two phases where more than 40 million cable TV homes were digitised in India, is looking at achieving the same market share in the remaining phases of digitisation, i.e. phase III and IV, which is mandated to be completed by end of December 2016.
The company is bullish on growth from the Indian cable TV digitisation market, said a company official in Kolkata.
Talking about the trends of digitisation taking place in phase III and IV, which includes rural places and non-metro locations, an official from the US-based technology major said that there are certain pockets in the country, which are looking for high end services and are not just eager to install set top boxes (STBs).
Speaking on the sidelines of the Cable TV Show 2015 in Kolkata, Cisco senior product manager Aunindo Ghosh said, “In the next two phases there is a requirement of 75 million homes to be digitised and if not more, we will aim to maintain the same market share of around 51 per cent.”
Also, with the demand of digitisation coming from municipal and rural areas in the phase III and IV across the country, the headend market is redefining itself in India. Cisco, in order to cater to these two phases, has done several innovations to enhance the consumer experience.
Cisco Videoscape transforms the video technologies around the world by providing high-impact video experiences. “With Cisco Videoscape customers can not only compete, but have the potential to lead the market as it will help them to grow their business by attracting more revenue per user with spectacular video experiences. Cisco recognises that each market and subscriber base calls for different subscriber experiences and therefore, includes a range of end-to-end solutions,” said Ghosh.
Highlighting the challenges in phase III and IV, Ghosh said that it would be a bit difficult for the company to spread awareness, while stressing on the fact that these phases are low ARPU markets.
Talking about the phase I and II of digitisation of cable TV, he said those two phases were implemented in the right frame of mind. “The players adhered to the MIB rules. Phase I and II were well coordinated,” Ghosh said.
Some of the clients of Cisco are Siticable, Hathway, Den, KCBPL-GTPL, and Patna-based Darsh among others. Cisco is also looking at offering its “Videoscape Express” – integrated services to cable TV operators by upgrading its existing networks.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
