Hollywood
Cinepolis creates video to correlate the love between movies and popcorns
MUMBAI: On the occasion of National Popcorn Day on 19 January 2016, India’s first International cinema chain and the world’s fourth largest exhibitor, Cinépolis releases a heart-warming video celebrating the intrinsic link between movie-going and this universally loved snack. The video illustrates how watching a film in a theatre is absolutely incomplete without digging into a bag of delicious popcorn.
Conceptualized by Cinépolis Global Team, the film light-heartedly turns the spotlight on several people who walk into the cinema resisting the urge to buy the snack. These very movie-goers end up indulging whole-heartedly in their companion’s bag of popcorn when they are immersed in their films. The video sums up this trend by saying, 60% people buy popcorn at Cinépolis. 100% eat!
A tribute to the light, fluffy, flavoured favourite of cine-lovers, the video is backed by a study of popcorn consumption patterns in India which suggests that the money spent on this snack has almost doubled between 2012 and 2015 and currently stands at Rs 2,034 crore. The most loved flavours in the country are butter salted, caramel and cheese. The combination of a cold beverage and popcorn stands out as the most preferred snack inside cinema halls which comes as no surprise. After all, the identities of popcorn and movie watching are inherently tied together and Cinépolis has been fuelling this relationship with the superlative popcorn it serves at its cinema screens across the globe!
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
