Chrome DM week 49: English GEC genre emerges as top gainer

NEW DELHI: English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 2.34 per cent.

In this category, Comedy Central has gained the highest OTS with 42.8 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, the sports genre has emerged as a close second on the top gainers list with a marginal growth of 1.52 per cent in the all India market. In this genre, DD Sports gained the highest OTS with 97.3 per cent.

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Among other genres, English Movies, Business News, and Infotainment have grown slightly by 1.07 per cent, 0.93 per cent and 0.72 per cent.