GECs
Chrome DM to track channels, competition etc. in hotels
MUMBAI: Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company, has launched Hotel Track for Broadcasters and Distribution Service Providers to track their channel availability across premium hotels in India.
Chrome Hotel Track covers 156 Five Star Hotels, as well as 203 Four Star and 257 Three star Hotelsspread across India. With the report, broadcasters will be able to get access to the following insights:
·Channel Availability
·Competition Channel Availability
·Neighbourhood Insights
·Total Rooms and Average Room Occupancy
·OTS Insights for Your Channel v/s Competition
Speaking at the launch, Chrome Data Analytics and Media founder and CEO Pankaj Krishna said, “Chrome Hotel Track is a platform for broadcasters to monitor their channel performance in the hotel sector, which makes up for a large chunk of their viewership but goes ignored. Hotel Track will fill that gap.”
Founded in 2008, Chrome DM is today India’s largest primary research and data analytics company. As of November, 2016, the organization had a team of over 650 field staff, over 150 managerial team and 450 tele-callers speaking over 22 languages to gather data from 3300 towns and 2,15,000 villages.
The Group operates in the fields of broadcast distribution audit & monitoring, market research and media services. The company currently has six proprietary tools which have gained wide industry acceptance and usage in the past seven years, leading to over 400 clients.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
