Chrome Data: Insignificant gain in week seven

MUMBAI: In week seven of opportunity to see (OTS) collated by Chrome Data Analytics & Media, the only gainer were Hindi general entertainment channels (GECs) in the Hindi speaking market (HSM). 

The genre saw an insignificant jump of 0.1 per cent with DD National topping the chart with 96.7 per cent OTS.

As for the losers, the eight metros saw the maximum fall. English Entertainment channels in the eight metros led the way with 2.7 per cent fall. Comedy Central with 55.1 OTS topped the genre.

Kids channels across the country witnessed a drop of one per cent with Cartoon Network continuing its reign in the genre with 80.2 per cent OTS.

English Movies and English News both saw a drop of 1.8 per cent in the eight metros. Movies Now with 65.5 per cent OTS and Times Now with 77.3 per cent OTS topped their respective genres.