iWorld
Chingari strikes music licensing deal with Koinage Records
NEW DELHI: To make its presence felt in the world of new age music, Indian short video app Chingari has announced its collaboration with popular music label Koinage Records. Under the licensing deal, all the released and upcoming tracks of the record label will be now available to Chingari users to create content on the platform.
Koinage Records is known for producing multiple genres of music content with a focus on delivering music for every genre and age. The Delhi-based music label not only intends to collaborate with known artists from the industry but with independent artists across the country.
"We intend to bring forth original content in the independent music space by identifying the right talent and provide them an opportunity to showcase their talent at the highest level,” said Koinage Records business director Ramit Bhat. "With our collaboration with Chingari, we feel our vision to bring forth multi-genre music content will get the right and wider audience.”
Chingari founder Sumit Ghosh said the partnership with Koinage would create a wave among youth in India.
"This collaboration further substantiates Chingari to provide content that’s in sync with the preference of youth in India. Last week, we happily announced Salman Khan as our official brand ambassador and investor. I hope these high-impact collaborations and campaigns will help us impel more audience," added Ghosh.
He went on to say that the start-up’s future outlook is to "continue being the most favourable and most preferred platform to connect with brands, artists, production houses, music labels, and online users like never before, and our ethos to reach out to across every state of Bharat."
Chingari co-founder and COO Deepak Salvi remarked that this alliance will not only help the short form video app to localise content in every language but also help the companies mutually benefit from the perks that come along with the deal.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
