iWorld
Chingari focuses on Marathi market with Kadak Entertainment team-up
MUMBAI: Popular video-sharing app Chingari has entered into an agreement with Kadak Entertainment in a bid to affirm its presence in the Marathi regional market.
Started by two women entrepreneurs Shruti Akshay Munot and Mayoorii Swwapnil Munot, Kadak Entertainment has created three marquee properties and offers content of various topics and genres for the Marathi audience.
Shruti and Mayoorii are sister-in-laws, and they have been doing pathbreaking work to crush the image that popular culture has painted for this particular relationship.
With this new collaboration, Chingari aims to strengthen its regional content library. The short video app has been forging ties that fortify its regional presence and this association with Kadak entertainment too is a step in this direction.
"Breaking stereotypes and working to our best potential to offer wholesome entertainment to our user base has been a brand philosophy for Chingari. Kadak Entertainment has the same brand values and we see a natural fitment with them and are glad to have them on board," said Chingari App co-founder and CEO Sumit Ghosh.
Chingari App COO and co-founder Deepak Salvi said that it is always a pleasure to collaborate with like-minded partners like Kadak Entertainment.
"With Kadak Entertainment coming on board we have enhanced our Marathi library even further. At Chingari we have always strived to offer better and greater content to all our users and add to our regional library and we will continue to do that as we go along," he added.
Shruti Akshay Munot and Mayoorii Swwapnil Munot said, "We make sure that Chingari users will get more content for entertainment as Kadak Marathi has various plans of content creations and lots of campaigns in association with the app. The fresh content of Kadak Marathi meets the wide reach of Chingari to deliver maximum entertainment to the maximum number! Here’s to a great start and a long-lasting association that brings out the best for our audience."
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
