Kids
Child star to anchor kids band on Sahara
Hindi Entertainment channel Sahara TV is sprucing up its one-hour children’s band with new shows set to launch.
The kids band, called Just Kids, will be presented by child star Yash Pathak seen recently in the film Rahul as well as the Pepsi commercial alongside “Bollywood badshah” Amitabh Bachchan. Using a child celebrity as an anchor will increase the interactive element on the show, Sahara TV vice-president (publicity, promotions & PR) Priya Raj said.
Just Kids has been slotted between 6 pm to 7 pm Mondays through to Saturdays. On Sundays it is from 6 pm to 6:30 pm as there is a weekly film that is telecast from 6:30 pm onwards.
Just Kids presents two daily half-hour shows Mondays to Saturdays – Legend of Zorro (6 pm to 6:30 pm) and Christopher Columbus. In the Sunday slot is Denver the last Dinosaur.
Just Kids is set to premiere on 3 June, Sahara TV vice-president (publicity, promotions & PR) Priya Raj, said. He, however, pointed out the launch might be a week earlier (27 May) if everything was in order.
June will see the channel celebrating another major landmark. The critically acclaimed Haqeeqat, based on true-life incidents of human rights violations, completes a year on air on 17 June, Priya Raj said.
June was also supposed to see the launch of two other shows – Shubh Mangalam Savadham, a thrice-weekly sitcom, to air at 7:30 pm Mondays, Tuesdays and Wednesdays and Fateh, a reality based weekly one-hour show profiling Indian war heroes, will air Fridays at 9 pm. The launch of both the shows has been pushed forward to July, Priya Raj said.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
