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Chennai Open matches to be streamed live on YouTube
MUMBAI: The Chennai Open, India‘s only ATP World Tour event, has partnered YouTube to telecast matches live on the tournament‘s official YouTube channel.
Apart from live matches, the YouTube channel will offer match archives, video-on-demand, highlights, fan videos and exciting behind the scene action.
Tennis fans around the country will thus get an opportunity to enjoy 25 centre court encounters between the world‘s best players live on the digital channel of the Aircel Chennai Open 2013.
Apart from taking advantage of media such as YouTube, Facebook and Twitter, the organisers are planning to launch of an exclusive new mobile application for fans, giving users an opportunity to enjoy all the action at the touch of a button.
IMG Reliance COO Ashu Jindal said, "We are thrilled to partner with YouTube, a platform that is devoted in bringing original content and a unique viewing experience to its fans across is India, and benefiting all stakeholders including our sponsors and partners. This partnership is an apt example of our commitment to ensure fan engagement across the country."
The 18th edition of Aircel Chennai Open will feature players like Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka among others. Both Indian and International participants will compete for the coveted title.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
