DTH
Chennai Corp sets CATV operators 31 August deadline for registration
CHENNAI: Cable TV operators are looking into the eye of the administration gun in Chennai. They have exactly a month to register themselves with the Chennai Corp. The deadline : 31 August. Registration means they have to give details about number of subscribers in each area that they have a presence in.
If they fail to do so, they would get a caning and strictures would be passed against them, says the AIADMK government. It says it is trying to regulate the Chennai CATV industry and ensure that entertainment tax is collected from CATV operators. Last year, it managed collections of just Rs 2.5 million for the entire year, when civic officials say it should be in the region of Rs 16 million per month, an estimate based on Rs 20 per month being collected from 800,000 operators in the city.
The AIADMK government had two months ago proposed a cable TV act for Tamil Nadu which would be applicable for the state. A move which had been booed by some as an attempt by Tamil Nadu megaforce Jayalalitha to break the hold that the Sun Network backed Sumangali Cable Vision (SCV) has on the Chennai public. Observers point out that the current diktat is another attempt to achieve those ends.
Jayalalalitha had in 1997 attempted to set up a master control room in Chennai but could not do so as she went out of power then. With the DMK government coming to power then, the Sun Network set up its SCV in double quick time.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
