iWorld
Chefs stir up more than just saucepans as their little sous chefs join the kitchen crew
MUMBAI: No fine-dining menu has ever listed mischief, mayhem and melted hearts—until now. In a touching twist to the traditional kitchen hustle, some of India’s most celebrated chefs invited their children to shadow them through a day at work, blending spices and sweetness with a generous dash of nostalgia.
The campaign film, titled ‘A Day in the Life: Chefs and Their Little Sous Chefs’, follows the daily grind of culinary stalwarts as they let their kids into their typically high-pressure culinary sanctums.
The result? A beautifully unscripted reel of curiosity, kitchen banter and behind-the-scenes warmth.
Chef Jamsheed of Plats is seen guiding his daughter through plating finesse, while Indian Accent’s Chef Shantanu and his sons joke over sous vide settings. Call Me Ten’s Chef Vaibhav appears to wrestle more with laughter than ladles as his sons sneak tastes mid-prep. Meanwhile, Chef Sahil of Paris My Love finds himself handing over not just the spoon, but the spotlight to his young apprentices.
From pint-sized questions to oversized grins, the film captures how culinary passion often begins not in culinary school, but in moments shared over simmering pots and sticky fingers. More than just about cooking, the video reveals a deeper family bond that simmers quietly behind restaurant magic.
The film wraps up on a sentimental note that strikes just the right chord: “He always saves you the best, now it’s your turn. Make a reservation”.
With Father’s Day around the corner, this campaign brings a tasteful reminder that the best memories are plated with love and garnished with family.
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
