iWorld
Chat360, Meta team up to launch WhatsApp voice for enterprises
MUMBAI: Chat360 has dialled up its global ambitions with a new partnership with Meta that brings WhatsApp business voice calling to enterprises worldwide. The move plugs live, intelligent voice conversations straight into the world’s most popular messaging app, giving businesses a fresh way to connect with customers without switching screens or systems.
The integration places high-quality voice calling inside Chat360’s unified conversational platform, which already supports WhatsApp, Instagram, Facebook Messenger and website chat. Brands can now blend voice, text and AI-driven automation in one place, creating smoother customer journeys from first ping to final resolution.
The new feature lets enterprises handle real-time issues through personalised voice interactions, cut response times with AI-guided call flows and trigger instant sales calls from WhatsApp campaigns. Companies can run voice and text support side by side, keep lines open round the clock and store call data directly within their CRM, ticketing or analytics tools.
Retail, ecommerce, BFSI, real estate, healthcare, education and travel firms stand to benefit most, especially where quick and meaningful customer conversations drive business outcomes.
With Chat360 already serving more than 300 enterprises across several countries, the rollout is available immediately to all customers using WhatsApp Business API through the platform. The low-code system means teams can activate voice calling without technical expertise, while multilingual support helps brands localise experiences for every market they serve.
The feature is powered by Chat360’s native integration with Meta’s approved WhatsApp Business API and supported by AI-led conversational flows, sentiment analysis, automated routing and a secure, compliance-ready infra. The result is a setup that trims manual work, boosts productivity and keeps customer touchpoints consistent.
Chat360 founder and CEO Sunnyraj Agarwal, said the launch strengthens the company’s mission to help brands connect with customers in the moments that matter. WhatsApp is a global favourite for everyday communication, he noted, and this partnership sharpens Chat360’s ability to drive conversational commerce at scale.
With this collaboration, voice, messaging and AI meet on a single stage, giving enterprises a fresher, faster and more human way to talk to the world.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
