Music and Youth
Channel [V] claims growth overdrive
Watch out the [V] machine is coming. That is the message that the Star Network’s music channel is sending out to its rivals, principally MTV. Channel [V]’s strategy of focussing on the urban youth market and creating new formats and programming innovations like Coke [V] Popstars talent hunt that gave birth to all-girl band VIVA!, is paying rich dividends, the channel claims.
The success of Coke [V] Popstars as well as the album sales of VIVA!, has seen Channel [V] driving growth in the entire music category in the last few months, claim channel representatives, quoting AC Nielsen’s TAM data.
Says Sameer Nair, COO Star TV: “Popstars was the flagship show on the channel and it performed that role as expected, fuelling growth in shares & increasing the stickiness of the channel.”
Measurement Parameter Channel [V]
Audience Share 127% Up
TVR 100% Up
Cumulative Reach 26% Up
Time Spent 68% Up
(Source: TAM Media research, Base: C&S SEC ABC 15-24 yrs, 9 cities, April to June 2002 versus April to June 2001)
Among the other recent successes the channel has notched up are the 8 Promax BDA awards it picked up in Los Angeles. This has been the one of the largest hauls for any Indian Channel in recent times.
And to keep the momentum going, Channel [V] has completely rejigged its morning band, as research showed that viewers preferred back-to-back music in this slot & not VJ-hosted or link-based shows. With this in mind, the Captain Fastbreak band has been created with the catchline “you are never more than 60 seconds away from great music!” The channel has also launched [V] Video War, an interactive SMS-based show where viewers vote for their preferred music video.
Says Amar Deb, creative director, “We will continue to show the way in the music television category with our racy promos & innovative programming. There is a whole series of new stuff in the pipeline which will ensure that Channel [V] will continue to retain this edge.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
