News Broadcasting
Channel Guide nears 1 year on air, claims to reach 7.5 million homes
Channel Guide, India’s first and only free to air digital satellite TV guide channel, is set to complete one year of operations. It now reaches over 7.5 million cable & Satellite homes across 19 states, an official release states.
A new initiative the channel has recently launched is satellite video delivery network, a service for cable operators. The service claims to help cable networks all over the country mobilise corporate advertisements that by leveraging the “guaranteed viewership and highest TRPs” cable networks enjoy. Channel Guide has already enrolled over 350 members under the scheme, the release says.
The channel, which is on air for 18 hours a day from 7:00 am till 1:00 am past midnight, covers programmes on all the television channels, the latest film and music releases and also hosts information like train and flight schedules, programmes on career choices, educational opportunities, etc.
The channel is packaged in a unique format that has one or more streams of information and entertainment for the viewers at any given time, unlike other channels where commercial breaks deprive the viewer of other content, the release says. Channel Guide is in the process of a major content expansion and technology assimilation, the release concludes.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
