iWorld
Chandan Das joins Mirchi as vice-president for business
MUMBAI: Mirchi has strengthened its commercial leadership with the appointment of Chandan Das as vice-president for business, bringing in a seasoned media sales executive with deep experience across television, digital and regional markets.
Das joins Mirchi after leading digital and TV revenue generation for the south at JioStar, where he was responsible for monetising marquee properties such as Bigg Boss, Hotstar originals, world TV premieres and network-wide inventories.
He was elevated to director in April this year, reflecting his growing remit across platforms and markets.
With over 14 years of experience, Das has built a reputation for scaling revenue, launching high-impact properties and building teams that blend sharp client insight with disciplined execution. His career includes more than a decade at Disney Star, where he held multiple leadership roles spanning the south, east and regional markets, managing portfolios ranging from Rs 60 crore to over Rs 250 crore.
At Disney Star, Das led ad sales for flagship general entertainment and movie channels, headed regional businesses and played a key role in driving growth across Hindi and regional networks. Earlier stints at HT Media and Info Edge further sharpened his grounding in client solutions and revenue-led strategy.
At Mirchi, Das is expected to focus on accelerating business growth, strengthening advertiser partnerships and unlocking new monetisation opportunities across radio, digital and integrated offerings.
As competition intensifies across audio and content platforms, Mirchi’s latest hire signals a clear intent: chase growth aggressively—and sell smarter.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
