iWorld
Chana Jor app launches on Indus Appstore
Mumbai: Chana Jor app, a go-to destination for snackable entertainment content has launched its app on Indus Appstore (an Android app store built specifically for Indian smartphone users), giving users access to a vast selection of apps across categories like gaming, shopping, food delivery and more along with streaming & entertainment apps.
Chana Jor app offers users entertaining, laughable and snackable content as its name suggests. Content resonates with everyday story spanning through various genres, including comedy, drama, love stories and more. It holds a reputation for delivering content that resonates with diverse audiences. With Indus Appstore’s user-friendly experience and deep reach – given its availability in 12 regional languages, Chana Jor app is set to create a seamless and enjoyable experience for viewers seeking a break from the mundane.
Chana Jor app CEO Pratap Jain spoke about this onboarding, “This launch marks an exciting milestone for us, as it broaden our audience reach and offer our engaging content to even more viewers. With this collaboration with Indus Appstore, we’re enhancing accessibility and convenience for our users, ensuring that they can easily enjoy our diverse range of entertainment content.”
Chana Jor is the only all Hindi app in India and world today and this launch aims at bringing Chana Jor’s content reach more households and consumers who wants to enjoy local, regional and even international content being available in their native Hindi language. From stand-up specials to hilarious web series, users can now access a curated collection of laughter-inducing content at their fingertips.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
