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Challenge for the TV news industry is to find the right balance: Barun Das

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NEW DELHI: The TV news industry in India is going through a tough phase with high distribution cost, softening of ad revenues, falling standards of news and too many players fighting for a small pie.

But what happens when suddenly the industry realises that the challenges are too many and efforts are too less? It calls for the top bosses to sit together and scratch their heads to find the right balance.

Delivering the keynote address at the fourth News Television (NT) Summit in New Delhi, News Broadcasters Association (NBA) VP Barun Das said the need of the hour is to find the right balance.

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Das, who is also CEO of Zee News Ltd, accepted that the challenges the news TV business is facing are bigger than what the industry can handle.

Ruing the overdependence on ad revenue, Das said: “We are dependent on advertising revenue to run the business. Unlike other markets, subscription, which should have been the revenue leader, has turned into a cost head.”

Das said there is a mad race for eyeballs and the need to attract the lowest common denominator, which is leading to trivialisation of news. “We should present content in an exciting manner but we have to strike a balance here,” he said.

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Das also mentioned three milestones that shaped the news industry. The first was in 1992 when the government allowed private channels to broadcast news; the second important milestone was the 26/11 Mumbai terror attack coverage, which led the NBA to swing into action and come out with guidelines and advisories. He quoted the example of the coverage of the Ayodhya Verdict, when “everything went right.”

The third and the most significant milestone was the recession. “Though the Indian economy was never exposed to the kind of recession that gripped the other parts of the world, it helped the Indian news channels to get their focus back on costs,” Das said.
 

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News Broadcasting

BBC to cut up to 2,000 jobs in biggest overhaul in 15 years

Cost pressures and leadership change drive major workforce reduction plan

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LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.

The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.

Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.

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In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.

The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.

While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.

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The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.

With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.

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