iWorld
Centre approves amendments in FM Radio Phase-III Policy guidelines
Mumbai: The central government has approved the amendments to certain provisions contained in the policy guidelines on the expansion of FM radio broadcasting services through private agencies (phase-III), referred to as the private FM phase-III policy guidelines.
The decision was taken in a cabinet meeting chaired by Prime Minister Narendra Modi.
The three-year window for restructuring FM radio permissions within the same management group throughout the licensing duration of 15 years has been eliminated by the government in order to move in this direction.
The government has also agreed to remove the 15 per cent national cap on channel holdings, which has been a long-standing demand of the radio industry.
Furthermore, as part of the FM radio policy’s simplification of financial eligibility norms, an applicant company can now participate in bidding for ‘C’ and ‘D’ category cities with a net worth of just Rs 1 crore, as opposed to Rs 1.5 crore previously.
These three amendments will help the private FM radio industry fully leverage economies of scale and pave the way for further FM radio and entertainment expansion in tier-III cities across the country.
This will not only create new job opportunities but will also ensure that music and entertainment are accessible to the general public in even the most remote parts of the country through FTA (free-to-air) radio media.
To improve the ease of doing business in the country, the government has focused on simplifying and rationalising existing rules in order to make governance more efficient and effective, so that the benefits reach the common man.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
