News Broadcasting
Cellebrum develops contest for BSNL, MTNL
MUMBAI: Cellebrum, a MCorpGlobal group company and an integrated telecom VAS solutions provider has announced its tie-up with BSNL and MTNL in North India to launch its Kaun Banega Lakhpati contest. The contest, developed by Cellebrum, aims to provide a rewarding experience for subscribers of the telecom operators.
Subscribers of BSNL and MTNL will be able to win total cash prizes worth Rs 5,00,000 (Four prizes of 1,00,000 each, 20 prizes of Rs 4900 each) as part of the contest. The contest will be available for all GSM and landline subscribers of BSNL and MTNL from 15 October to 30 November, states an official release.
While playing the contest, the subscriber will have to correctly answer five simple questions. However, subscribers can participate in the contest as many times as they wish to. Winners of the contest will be chosen by Cellebrum after a lucky draw of the eligible subscribers who managed to correctly answer all questions in the contest, the release adds.
Speaking about the contest, Cellebrum COO Saket Agarwal said, “BSNL and MTNL are two of the largest telecom conglomerates in the country. We believe that our association with these operators will help us reach the virgin territories of this country, vis-à-vis the value added services market. Moreover, with the festive season of Diwali in the offing, we believe that a contest like Kaun Banega Lakhpati will definitely touch millions of aspiring individuals who want to make it big in a short span of time and we are sure that the contest will be received with great enthusiasm across all telecom circles where it is being launched.”
“At Cellebrum, we have always prioritised on providing new, innovative and rewarding services to our customers and keeping them at the forefront of the revolution,” Agarwal added.
How does the contest work?
BSNL/ MTNL Users
Through IVRS: Users in Haryana and Delhi will have to dial 126300 to access the service while subscribers in Punjab and UP (W) will have to dial 12630000 to participate in the contest.
Charges as follows:
BSNL Mobile/GSM subscribers: Rs 3.60 / minute
BSNL Landline subscribers: Rs 1.20 / 30 secs
MTNL Mobile/GSM subscribers: Rs 4 / minute
MTNL Landline subscribers: Re 1 / 30 secs
Through SMS [for Mobile subscribers in Delhi, Rajasthan, Haryana, Punjab, Himachal Pradesh, J&K, UP (E) and UP(W)]: Users are required to register for the contest by sending SMS “KBL” to 6300 and follow the instructions thereafter.
Charges will be levied as follows:
Messages to 6300 for contest will be charged at Rs 2 per SMS.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
