GECs
Cellcast opens dealings on LSE; has eye on India
MUMBAI: Leading interactive digital entertainment operator Cellcast, which broadcasts shows on the BSkyB digital platform in the UK and on numerous channels in the Middle East, has announced the commencement of dealings on the London Stock Exchange.
Going forward, Cellcast proposes to widen its catalogue of programmes and is actively looking to expand overseas, particularly in India, China, and South America.
Cellcasts entertainment shows are low cost productions which are mainly live broadcasts covering a variety of genres including talk shows, gameshows, reverse auctions, betting and gaming, astrology and psychic television, dating and chat and voting.
It has raised £5 million which will provide it with an implied market capitalisation of £20 million, the company has stated. Cellcast proposes to use the funds raised to expand its catalogue of programmes, generate additional viewers, invest in its proprietary technology and fund overseas expansion, particularly in India, China, and South America.
The group’s plans include:
*Broadening distribution capabilities through regional satellite syndication by establishing local production and broadcast facilities serving India, Latin America, the United States, China and South-East Asia;
*Developing its applications and interactive programming into formats suitable for new media platforms including 3G, IPTV, enhanced broadband, mobile video and wireless broadband services;
*Taking advantage of the increasing functionality of mobile phones to deliver more sophisticated applications, appealing formats, and new premium services.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
