e-commerce
Celebrate ‘Deal-Wali Diwali’ with CouponDunia
MUMBAI: Coupon code website CouponDunia has launched a series of campaigns this festival season. Apart from offering 30 exclusive deals on their website, they recently released two videos for their Diwali campaign; one called ‘Deal-Wali Diwali’ and another music video in association with East India Company (EIC).
With their new Diwali campaign – ‘Deal-Wali Diwali’, they are trying to capture consumer’s mindset on giving or even receiving gifts. Within four days of its launch, the video received over 1 lakh views.
Link to the Diwali Video:
https://www.youtube.com/watch?v=9Nq3V0_1OFY
Talking about the ‘Deal Wali Diwali’ video, CouponDunia Founder and CEO Sameer Parwani said, “CouponDunia’s core brand value lies in helping consumers save money. Festivals and special days provide us an opportunity to make our loved ones happy. It is all about spreading happiness. Now with the online retail industry offering some great deals and discounts, gifting has never been easier. Through this video we have tried to showcase what each one of us feels even while getting a gift from a dear one?”
While the first video deals with gifts and happy part of the festival, the other video addresses and voices the not so pleasant perspective of the common man on how festivals are being celebrated these days.
As the country gears up for the upcoming festivities, people are already dreading the impending traffic jams, surging noise pollution, filthy streets and leftovers of celebrations everywhere.
“I think it is a common problem that all of us our facing today. We all enjoy celebrating festivals but there is a different side to it as well. We loved the way EIC has tried to incorporate the concept of celebration through this video and hence are happy to partner with them in spreading this simple message,” Parwani further added.
On associating with CouponDunia, EIC founder Kunal Rao said, “I’m glad to see corporates get involved in these matters. You could say they are performing corporate social responsibility through a sense of humour! We are glad CouponDunia sees the fun side of life and are very happy to be associated with them”.
The video, a parody of Miley Cyrus’ ‘Wrecking Ball’, is a light-hearted, good-spirited take on this problem includes many familiar faces like Suresh Menon, Ashwin Mushran, Gaurav Kapur, VJ Bani and Jose.
Titled ‘Wrecking God’, the video is shot entirely on iPhone 5S and mixes smart humour with a social message.
Link of the video:
https://www.youtube.com/watch?v=4bOhjURZOeM&feature=youtu.be
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
