iWorld
CCI reviewing Jio-RCom pact for sharing 800 MHz spectrum
MUMBAI: Mukesh Ambani’s Reliance Jio Infocomm has sought approval from the Competion Commission (CCI) for the proposed spectrum sharing deal with Anil Ambani’s Reliance Communications. The CCI website states that the deal is under review.
Jio is waiting for an approval from the CCI for pacts entered into with Reliance Communications (RCom) and its subsidiary Reliance Telecom Ltd (RTL) for using 800 MHz spectrum, PTI reported. Jio, as is known, is the latest entrant in the highly competitive Indian telecom market.
Jio had entered into an agreement with RCom for acquisition of right to use some spectrum in the 800 MHz band. Besides, it had, in January 2016, signed agreements with RTL and RCom providing with the option related to use of the spectrum.
The pacts were “pursuant to the guidelines for trading of access spectrum by access service providers” issued by the Department of Telecommunications on October 12, 2015, as per the notice submitted to the CCI. According to the notice, Jio was testing its network for providing high definition voice, mobile telephone services, video, data and messaging as on the date of entering into the agreements.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
