News Broadcasting
CBS Television tests the water with ‘Shark’
MUMBAI: AquaCell announced today that CBS Television, which has historically captured water cooler buzz for its comedies by advertising on Aquacell water coolers installed in retail stores, is diving into uncharted waters by promoting its new prime time drama Shark starring James Woods, on AquaCell’s water coolers installed in law offices.
“We’re thrilled CBS is expanding its Coolertising program beyond the retail stores by advertising on coolers installed in lawyer’s offices. Lawyer’s offices are the perfect place for CBS Television to promote Shark,” said AquaCell Technologies president Karen Laustsen.
This latest Coolertising promotion encourages those that are thirsty for something different to “Try a Cooler Courtroom Drama.” The program includes promotion on hundreds of water coolers installed in retail locations in the New York and Los Angeles areas, as well as law offices in the Mid-Atlantic region.
AquaCell’s “Coolertising” advertising program provides unique “out-of-home” advertising. The company installs its patented self-filling AquaCell bottled water cooler system into various locations free of charge under a multi-year agreement and retains ownership of the “billboard” water cooler.
Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
