News Broadcasting
CBS signs wireless deal with Capitol Records for ‘CSI: NY’
MUMBAI: US broadcasters are increasingly looking to forge deals that link the worlds of television, music and wireless communications.
A good example is a deal done by CBS for its forensics show CSI: NY.
A ring tone featuring a single from rock group Coldplay will be woven into an upcoming episode of CSI: NY. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their cell phones.
This is happening due to a cross promotion agreement between CBS and Capitol Records.
A ring tone of Coldplay’s song Talk will be embedded into an episode of CSI: NY which airs tonight 30 November 2005. In the episode, CSI: NY’s Danny Messer played by Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of Talk.
Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from Talk in Realtone format onto their personal cell phones.
The Realtone version will be available exclusively for one week through most major wireless carriers in the US by sending the text message Talk to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song Talk will also be used as background music in a scene later in tonight’s episode.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
