CBS chants broadband mantra for news network

MUMBAI: American broadcaster CBS is looking at broadband as a major platform to hook news viewers. CBS Digital Media and CBS News have announced plans to expand the site CBSNews.com

This will create a 24-hour multi-platform digital news network, bypassing cable television in favor of what it claims is America’s fastest-growing distribution system — broadband.

In so doing, CBS News will move from a primarily television and radio news-based operation to a 24-hour, on-demand news service, available across many platforms. It will draw on the experienced, worldwide resources of the division.

The new CBSNews.com will include an on-demand, 24-hour news network in the digital broadband space. There will also be a blog Public Eye. it will provide greater openness and transparency into the newsgathering process.

There will be a newly-configured homepage, an on-page video player showcasing the free broadband video of CBSNews.com including over 25,000 clips — and video which is yet to be broadcast on the network;

CBS News has also committed to fully integrate its personnel and other global newsgathering resources. The aim is to provide exclusive, original reporting and commentary around the clock.