News Broadcasting
CBS chants broadband mantra for news network
MUMBAI: American broadcaster CBS is looking at broadband as a major platform to hook news viewers. CBS Digital Media and CBS News have announced plans to expand the site CBSNews.com
This will create a 24-hour multi-platform digital news network, bypassing cable television in favor of what it claims is America’s fastest-growing distribution system — broadband.
In so doing, CBS News will move from a primarily television and radio news-based operation to a 24-hour, on-demand news service, available across many platforms. It will draw on the experienced, worldwide resources of the division.
The new CBSNews.com will include an on-demand, 24-hour news network in the digital broadband space. There will also be a blog Public Eye. it will provide greater openness and transparency into the newsgathering process.
There will be a newly-configured homepage, an on-page video player showcasing the free broadband video of CBSNews.com including over 25,000 clips — and video which is yet to be broadcast on the network;
CBS News has also committed to fully integrate its personnel and other global newsgathering resources. The aim is to provide exclusive, original reporting and commentary around the clock.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
