News Broadcasting
CBS announces mobile tie up with Verizon
MUMBAI: US broadcaster CBS’s shows CBS News, CSI, Survivor, David Letterman and Entertainment Tonight are coming to Verizon Wireless V Cast phones in the US this month.
CBS Digital Media VP wireless Cyriac Roeding says, At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential. This deal with Verizon Wireless represents a major step for us into mobile entertainment and another point of contact with the consumer to promote our great content brands.V Cast is a pioneer service in wireless video, which makes it an ideal platform to launch our content into the mobile world.
This marks CBS first venture as far as presenting its content on cell phones is concerned.
Throughout December, V Cast subscribers will begin receiving video news segments from both CBS News and Paramount TVs Entertainment Tonight produced specifically for mobile phones as well as preview clips of shows like CSI, The Amazing Race, The King of Queens and Late Show with David Letterman.
The CBS News segments for V CAST will include breaking stories, as well as features from broadcasts such as CBS Evening News and The Early Show.
V Cast from Verizon Wireless claims to be the first wireless broadband consumer multimedia service in the US. It allows customers to view video clips on demand. V Cast runs on Verizon Wireless high-speed wireless broadband network Evolution-Data Optimised (EV-DO) . The V Cast coverage area, which mirrors the Verizon Wireless EV-DO network, is available to more than 140 million Americans.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
