e-commerce
CashCaro continues winning streak
Mumbai: As the festive season sweeps across India, millions of people are embracing the spirit of celebration. Enhancing the festive shopping experience, CashKaro has achieved a significant milestone by driving sales worth ₹500 crore within just four days of the ongoing Amazon Great Indian Festival and Flipkart Big Billion Days sales. CashKaro has rewarded its users with over ₹4.5 crore in cashback during this period, positioning the platform as a go-to destination for online shoppers seeking savings through cashback and discount offers.
As consumers flocked to these mega sales, CashKaro users particularly shopped for categories like clothing and accessories/fashion, major appliances, beauty and grooming, electronics and home audio, and kitchen and dining, which topped the charts for maximum cashback.
The triple-digit sales milestone, led to an impressive ROAS of 90, showcasing how CashKaro’s performance-based model is providing unmatched value to brands while delivering savings to shoppers.
CashKaro had achieved a significant milestone by driving sales worth Rs 200 crore for Flipkart within just 48 hours of the Big Billion Days sale.
CashKaro has aimed for a 2x increase in transactions compared to the previous year during these sales.
Co-founder Swati Bhargava expressed her excitement about this achievement: “We’re thrilled to announce that CashKaro has crossed the ₹500 crore mark in just 4 days of Amazon and Flipkart’s Big Billion Days sale! This is a testament to the hard work and dedication of our team, as well as the trust and support of our millions of users. CashKaro’s commitment to providing the best cashback offers and exceptional customer service has been instrumental in our success. We look forward to continuing to grow and innovate in the years to come.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
