e-commerce
Cash back at the table and the terminal with the new PaisaSave card
MUMBAI: When eating out and flying off are no longer indulgences but routines, your credit card needs to keep pace. Paisabazaar and Yes Bank seem to have read the room and the receipt with the launch of the upgraded Yes Bank Paisabazaar PaisaSave Credit Card, designed to put serious cashback where India spends most.
At the heart of the revamp is a generous 6 per cent cashback on dining and travel, placing the PaisaSave card among the most rewarding in its category. From food delivery apps and fine-dining platforms to airline tickets, hotels and homestays, the card aims to reward lifestyle-led spending without the usual fine print fatigue.
The numbers do the talking. Cardholders can earn up to Rs 3,000 in cashback every month through accelerated benefits on dining and travel. Even after the monthly cap is reached, spends in these categories continue to earn 1 per cent cashback, ensuring rewards do not simply switch off mid-meal or mid-trip.
Everyday usage has not been left out either. The card offers unlimited 1 per cent cashback on all other online, offline and UPI transactions, alongside a 1 per cent fuel surcharge waiver, making it as functional at the petrol pump as it is at the café counter. Users can also instantly activate a virtual RuPay credit card, enabling UPI-based credit payments, a nod to how India increasingly prefers to pay.
Importantly for value-conscious consumers, the card comes with no joining fee. The annual fee of Rs 499 from the second year onwards can be waived by spending Rs 1.2 lakh in the previous year, keeping the cost-to-reward equation firmly in the user’s favour.
Yes Bank country head for credit cards and merchant acquiring Anil Singh noted that dining and travel continue to drive discretionary spends, with consumers increasingly expecting tangible value in return. The revamped PaisaSave, he said, is built to enhance everyday financial experiences across customer segments.
Paisabazaar CEO Santosh Agarwal pointed to cashback as one of the most persistent consumer demands in credit cards today. With eating out and travel now embedded in urban lifestyles, she said the co-created product focuses on delivering rewards that feel immediate, relevant and genuinely useful.
Accepted across popular platforms including Zomato, Swiggy, Eazydiner, Makemytrip, Goibibo, Airbnb and major hotel chains such as Taj, Marriott and Radisson, the upgraded PaisaSave card positions itself as a companion for a lifestyle that is always on the move and always hungry.
In a market crowded with points, tiers and conditions, Paisabazaar and Yes Bank are betting that straightforward cashback, delivered fast and without fuss, is what today’s card users really want.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
