DTH
Casbaa to organise satellite industry forum in Singapore in June
MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) will stage the seventh annual Casbaa Satellite Industry Forum in Singapore on 18 June 2007.
The Casbaa Satellite Industry Forum traditionally acts as a curtain-raiser for the CommunicAsia and BroadcastAsia trade shows in Singapore.
Themed Converging on Satellite, issues to be addressed during the e meeting of global and regional industry leaders include the impact on satellite markets of proposed Wimax deployments, the real story behind the satellite-to-mobile TV opportunity and the demand drivers for HDTV services.
Invited satellite industry leaders include International Telecommunications Union (ITU) Secretary General Hamadoun Toure, Intelsat CEO David McGlade and Telesat CEO Dan Goldberg.
There will be a focus on satellite market development within Asia, with leading speakers drawn from some of the fastest growing markets in the world – India, Indonesia, Thailand, Japan and Malaysia – sharing their insights.
Meanwhile, the regulatory environment underpins our industry and a close examination of that environment will provide new insights on the future of the Asia-Pacific market.
Casbaa Satellite Industry Committee chairman David ball says, “Given the opportunities provided by the changing Asian landscape and the challenges from new technologies, we are seeing unprecedented development within Asia”.
Casbaa CEO Simon Twiston Davies says, “The Casbaa Satellite Industry Forum is the premier forum in Asia for satellite market strategy discussions. This year will be a banner year for Asia Pacific satellite services as their value as primary carriers for video and back up for data services is reinforced.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
