DTH
Casbaa lauds Philippines in piracy case
MUMBAI: Casbaa lauded the Philippines Department of Justice (DoJ) for its recommendation in filing of 12 criminal cases under the “information for copyright infringement” law against cable operator Maguindanao Skycable CATV and its directors and officers.
Speaking on behalf of the Casbaa members who filed complaints with the DoJ against Maguindanao Skycable, Casbaa said the DoJ had strengthened the industry’s faith in a government commitment to protect intellectual property rights.
“With this decision, the DoJ strongly demonstrates the Philippine government’s strong political will to address the worsening pay-TV piracy situation. We are pleased with this development and eager to see the prosecution of the complaints,” said Casbaa CEO Simon Twiston Davies.
Casbaa and its members filed the complaints against Maguindanao Skycable for illegally acquiring and transmitting copyrighted programming from channels-AXN, CNN International, Cartoon Network, Discovery Channel, the Disney Channel, ESPN Star Sports, HBO Asia, MTV Asia, National Geographic, Star Movies, Star World, and Star Sports.
The complaints were filed based on evidence gathered by the National Bureau of Investigation – Intellectual Property Rights Division (NBI-IPRD) following a period of intensive surveillance and a raid on Maguindanao Skycable’s offices and head-end in Cotabato City in southern Philippines.
Under the Phillipines Republic Act the accused persons who have illegally transmitted copyrighted programs face a jail term of up to three years and fines amounting to Php 150,000 for the first offense.
The courts may also order a convicted operator to pay damages for economic losses resulting from the unauthorized broadcasting of copyrighted programs.
The Philippine Cable Television Association (PCTA) also welcomed the DoJ resolution, saying it is a “positive step towards creating a competitive Philippine pay-TV market that provides a level playing field for cable operators”.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
