iWorld
CASBAA forms ‘Coalition Against Piracy,’ hires content protection veteran Neil Gane
MUMBAI: CASBAA has announced the formation of the Coalition Against Piracy (CAP), a major initiative to coordinate industry resources in the fight against rampant content theft.
It has appointed Neil Gane, an industry veteran in content protection, as the general manager of CAP. Gane will direct CAP enforcement actions to disrupt, diminish and dismantle pirate enterprises across the region.
The CAP includes leading video content creators and distributors in Asia. Members are: beIN Sports, CASBAA, The Walt Disney Company, Fox Networks Group, HBO Asia, NBCUniversal, Premier League, Turner Asia-Pacific, A&E Networks, Astro, BBC Worldwide, Media Partners Asia, National Basketball Association, PCCW Media, Sony Pictures Television Networks Asia, True Visions, TV5MONDE, and Viacom International Media Networks.
CASBAA chief policy officer John Medeiros said, “One of CASBAA’s primary missions is to bring our members together to join the global fight against content theft. That’s what we are doing in establishing the CAP. CAP will focus on addressing the growing threat of illicit streaming devices (ISDs) and apps, which facilitate massive piracy of movies, sports, TV series and other creative video content. This does great harm to the content creation and distribution industries in Asia, as well as the millions of people who work in the creative economy around the world.”
Gane said, “The Asia Pacific region has some of the worst rates of online piracy in the world.” Formerly with the Hong Kong Police, he has worked on content protection issues for more than a dozen years. He noted that the unprecedented growth in delivery of legal creative content over global broadband networks is being undermined by a surge in the sale of TV boxes with pre-loaded infringing applications.
Online video and broadband distributions have the potential to be a massive economic growth engine in Asia with analysts forecasting market growth of more than 20 per cent over the next five years, benefiting consumers and creators of quality video content within Asia and around the world. But, this growth potential is threatened by piracy.
In the past two years, there have been many new roll-outs of online content services across the Asia Pacific region, by existing players as well as new ones. Unfortunately, the likelihood of success for legitimate online content suppliers is severely reduced by online access to pirated content, resulting in the expectation of many consumers to get “something for nothing.”
“The prevalence of ISDs across Asia is staggering. The criminals who operate the ISD networks and the pirate websites are profiting from the hard work of talented creators, seriously damaging the legitimate content ecosystem as well as exposing consumers to dangerous malware”, said Gane.
Medeiros said, “Current legal frameworks are not adequate to handle this newly-enabled crime.” “Consumers are offered huge content bundles from overseas as if they were legal. But, receiving stolen content is wrong, and the fundamental purpose of an ISD network – with an innocent-looking box as its home node – is to monetise this redistribution of content without any recompense to those who worked to produce it.”
“This is a highly organised transnational crime,” agreed Gane, “with criminal syndicates profiting enormously at the expense of consumers as well as content creators.”
Mitigating the piracy threat requires international cooperation, added Medeiros, and CASBAA has established CAP to provide added support for the content and distribution companies in the worldwide fight against piracy. CAP intends to join hands with similar initiatives underway in other parts of the world, including with the newly-formed Alliance for Creativity and Entertainment (ACE) and in Europe where a separate coalition of broadcasters and content creators initiated by BBC and the Motion Picture Association has made great strides in information sharing and coordination.
CASBAA CEO Christopher Slaughter said, “We are excited about the launch of CAP in Asia to enhance collaboration between different segments of the industry – distributors, aggregators, and creators – and to complement the other country-specific and global initiatives in place and starting to show results. Collaboration is key and we look forward to the success of this new program.”
CAP will be launched officially at the forthcoming CASBAA Convention 2017, 6-8 November, at Studio City Macau, as a highlight of its robust policy and anti-piracy conference track.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
