Kids
Cartoon Network’s premiere of original film ‘Re-Animated’ makes network history
MUMBAI: Cartoon Network premiered its first-ever original live-action and animation movie, Re-Animated recently scoring double-digit delivery and ratings gains across key demos in the US and setting a new performance record for the network’s top original movie ever with its target kids 6-11, according to preliminary data from Nielsen Media Research.
According to an official release, Re-Animated, which was aired in the Friday, 8-10 pm slot, out-performed all of Cartoon Network’s earlier original movie offerings with its primary kids 6-11 demo, including Foster’s Home for Imaginary Friends: Good Wilt Hunting (23 November 2006), Codename: Kids Next Door: Operation Z.E.R.O. (11 August 2006), Foster’s Home for Imaginary Friends (13 August 2004), Party Wagon (27 Feburary 2004) and Samurai Jack: The Trilogy (10 August 2001).
The two-hour adventure-comedy about a 12 year-old boy whose life is turned upside-down after an accident at an amusement park posted delivery and ratings increases of 28 per cent -47 per cent among kids 6 – 11 and kids 2-11 vs. the same time period last year.
The results were even stronger among boys – 44 per cent-75 per cent delivery and ratings improvements vs 2005. Re-Animated also ranked as the No. 1 program of the week on Cartoon Network and the No. 1 program with kids 6-11 and 2-11 in its time period among all ad-supported basic cable, adds the release.
Re-Animated tells the story of about a seventh-grader Jimmy Roberts (Dominic Janes, ER) who requires an emergency brain transplant after a collision with a park trolley while visiting the famous Gollyworld theme park. Gollyworld doctors give him the frozen brain of the famous cartoonist Milt Appleday (comedy veteran Fred Willard). Now, wherever Jimmy goes he sees all of Milt Appleday’s cartoon characters in the real world. Actors Paul Reubens, Tom Kenny, Ellen Greene and Brian Posehn lend their voices to the Appleday cartoon characters that come to life for Jimmy.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
