Kids
Cartoon Network’s family fun time with Best Summer Ever campaign
NEW DELHI: Kids’ entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.
As a part of the Best Summer Ever campaign running from May to 27 June, the channel will telecast popular shows including Grizzy and the Lemmings, Tom and Jerry, and BandbudhAurBudbak every day between 8 AM and 10 AM.
The channel has also launched its microsite, which will bring over 150 home-based activities across five themes that will entertain and regale kids, within the comfort and safety of their homes. With a little bit of imagination and some help from their parents, kids will watch every corner of their homes turn into the playful spaces they see on their favorite shows.
Powered by Rasna, Best Summer Ever will offer a volley of activities designed around the best-loved franchises including We Bare Bears, Tom and Jerry, Looney Tunes, Teen Titans Go! and Ben10. The engaging activities will be spread across multiple ‘pillars’ while corresponding to special corners of the home, on the microsite. Kids can enjoy the greatest musical performance of all time in the shower Toon Tunes Valley or get inspired by the most fabulous dance routine in the living room Gymsville.
The super fun themes include:
● Play: Craft Creek with Looney Tunes – Nothing spells more satisfaction than indulging in your own creation! From show-themed food recipes to DIY craft activities, there’s no time to chill or even go ‘What’s Up Doc?’
● Music: Toon Tunes Valley with We Bare Bears – Grab your hairbrush and be confident like Ice Bear as you hone your vocals with notable Cartoon Network tunes.
● Movement: Gymsville with Tom and Jerry – Ever wonder how Tom never gets tired of a mouse hunt? We’re spilling the cheese on Tom’s secret set of Cartoon Network workout videos so you can start training for the home adventures ahead!
● Explore: Toonsplorer Island with Teen Titans Go! — From drawing, coloring, solving, decorating, even upgrading your mobile devices with wallpapers of your favorite toons, let’s add some fizzle to your virtual life.
● Games: ArcadeTown with Ben10 – Have an intergalactic time playing different games with your fave toons online.
“With the current challenging times, we understand the worry and the unease that comes with it for homebound kids. Cartoon Network has developed Best Summer Ever, a regional campaign for kids to enjoy their summer holidays in a unique way, keeping them engaged and entertained within the safety and comfort of their homes, with their families,” said Cartoon Network and WarnerMedia companion channel POGO South Asia Network Head Abhishek Dutta.
Cartoon Network will also introduce digital contests and challenges. The most actively participating kids will stand to win exciting goodies from the brand. Add that to chock full of summer-themed recipes, crafts, sing-alongs, watch parties, and much, much more.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
