Kids
Cartoon Network voted ‘Superbrand’ for second consecutive year
MUMBAI: Turner International India’s kids channel Cartoon Network has been named a ‘Superbrand,’ second time in a row by consumers and the independent Superbrands Council Members of India.
Cartoon Network emerged as the leading brand in the category ‘Satellite Channel – Children’ for the year 2015 – 2016 after having won the accolade in the same category in 2014 – 2015.
Turner International India managing director – South Asia Siddharth Jain said, “We are delighted to know that Cartoon Network continues its award winning spree. Turner Brands have been at the forefront in providing quality content and have been the leaders in not only kid’s entertainment but also in News and English entertainment. Being awarded by Superbrands for the second time in a row is truly an honour and a proof that our content resonates strongly with our viewers and partners.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
